Writing for the web
Posted Oct 13th, 2009 by garrett
Users come to your site to complete tasks
The web is a functional, task-oriented place. On the web, we want to find the information we’re looking for quickly. We go to the web to get answers to our questions or to complete specific tasks. Imagine the last time you went to your bank web site. Were [...]
Writing succinctly
Posted Dec 2nd, 2008 by garrett
Below is a paragraph I found on the home page of a popular medical association.
Before: As XYZ association keeps tabs on persistent issues with health plans that impede your ability to care for patients, a few have come to the forefront recently. In response, we’ve created new letter templates for our members that should simplify [...]