UsableWebb

The urge to insert the phrase “click here” or “more” is somewhat common among content contributors when creating links on a page. Non-descriptive link text makes your site difficult to scan and causes accessibility and search engine optimization (SEO) issues. Replacing the phrase click here with a meaningful word or phrase (which makes sense out of context) will make your site more user-friendly.

Example 1
Before: For the latest news, Click here.
After: Read the latest news on Medicare Bill (HR 6331).

Example 2
Before: To download the registration form, click here.
After: Download the Spring Fling Registration Form (PDF file).

More Information

• Trigger words – users love ‘em!
  
• Don’t ‘click here’: writing meaningful link text
• Don’t say “click here” not everyone will be clicking